![]() "The Joe Rogan Experience" accounted for 4.5% of all podcast listening on Spotify in September 2020, the first month it was available on the service, per the newsletter. Joe Rogan might court controversy with his podcast, but data from an internal Spotify newsletter obtained last summer by Insider explains why the audio streaming giant shelled out an estimated $100 million to bring the show exclusively to its platform in 2020. 1 on Spotify every month since it joined the platform in September 2020. Spotify declined to remove Rogan's podcast after Neil Young's ultimatum over vaccine misinformation.Spotify paid an estimated $100 million to exclusively license "The Joe Rogan Experience.". ![]() Account icon An icon in the shape of a person's head and shoulders. ![]()
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